WSQ Digital Marketing Essentials - (Classroom and Async e-learning)
TGS-2023020687
Course Overview
The WSQ Digital Marketing Essentials course is designed to equip trainees with the foundational skills and knowledge necessary to excel in the dynamic field of online marketing.
It covers the traditional marketing mix principles (Product, Price, Place, Promotion) within a digital context, including analysing how organisations adapt these elements in their digital marketing strategies. Through theoretical learning and practical exercises, including case studies and real-world examples, trainees will also learn to map the online customer journey, identifying critical digital touchpoints for optimal consumer engagement.
This fundamentals of digital marketing course is ideal for marketing professionals, business owners, and anyone looking to deepen their understanding of digital marketing in today’s fast-paced digital world.
Course Duration
1 Day
Total Training Duration (Hour)
9 Hours
Course Outline
Module 1: Digital Marketing and Marketing Mix
- Introduction to Digital Marketing in the Context of the Marketing Mix
- The Evolution of the ‘Product’ Element in the Digital Age
- Pricing in the Digital Era
- Digital Distribution (Place)
- Promotion in Digital Marketing
Module 2: The Digital Customer
- Creating digital customer personas
- Mapping the digital customer journey and touchpoints
- Importance of analytics in understanding online consumer behaviour
Module 3: Digital Strategy Impact
- Introduction to Digital Strategy Impact
- Evaluating the Impact of Digital Strategies
- Digital Marketing and Analytics Tools
- Emerging Trends
Hands-on Project-based Assignment
- At the end of the module, trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Digital Marketing Essentials course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Mix Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3027-1.1 Marketing Mix Management
Course Learning Outcome
Upon completion of this Digital Marketing Essentials course, trainees should be able to utilise marketing mix frameworks to:
- Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
- Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
- Be proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Pre-requisites
Upon completion of this Digital Marketing Essentials course, trainees should be able to utilise marketing mix frameworks to:
- Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
- Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
- Be proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $300.00 | $327.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $90.00 | $98.10 |
| SCTP >=40 years old | $30.00 | $32.70 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $30.00 | $32.70 |
| CET Non-SME | $90.00 | $98.10 |
| SME | Before GST | With GST (9%) |
| CET SME | $30.00 | $32.70 |
Full Course Fee: $327 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $8.10.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $90 = $8.10.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $38.10 (with 9% GST).
Please note that prices are subjected to change.
Please note that prices are subjected to change.