WSQ Digital Advertising

TGS-2023020891

Course Overview

In today’s world, digital advertising has become an essential part of any successful marketing strategy. With the rise of social media and other online platforms, businesses are shifting their advertising budgets from traditional media to digital channels. In Singapore, ad spending in digital advertising is forecasted to increase continuously between 2023 and 2027 by a total of USD 597.7 million.

The WSQ Digital Advertising course is designed to equip trainees with a practical understanding of the various aspects of digital advertising, including conducting media plan activities within allocated budgets and timelines.

Trainees will learn how to create effective digital advertising campaigns, optimise them for maximum performance, and measure their success using various tools and metrics.


Mode of Assessment

Practical Assessment – Individual Project

e-Written Assessment – Case Study with questions


Who Should Attend

This Digital Advertising course is suitable for beginners with no prior experience and are new to digital advertising. This may include professionals in roles such as Marketing Executives, Marketing Managers, Business Owners, and Digital Marketing Account Managers responsible for supervising and coordinating paid media campaigns and individuals looking to run digital advertising campaigns.


Course Duration

2 days


Total Training Duration (Hour)

19 hours


Course Outline

Module 1: Digital Advertising Fundamentals and Channels

  • Definition and significance of digital advertising in the modern marketing landscape
  • Forms of Media Channels for Brand and Marketing Activities
  • Types of Media and Their Impact and Coverage
  • Trends in Media Usage in Digital Advertising
  • Methods to Integrate Various Media Platforms

Module 2: Digital Advertising Strategy and Planning

Framework for Digital Advertising Strategy and Planning

  • Stage 1: Campaign Definition
  • Stage 2: Strategy Development
  • Stage 3: Budgeting and Planning
  • Stage 4: Campaign Execution
  • Stage 5: Performance Monitoring and Optimisation
  • Stage 6: Evaluation and Reporting

Hands-on Project-based Assignment

At the end of the module, trainees should be able to formulate and execute a digital advertising strategy.


Certification Obtained and Conferred by

Upon successful completion of the WSQ Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3004-1.1 Media Strategy Development


Course Learning Outcome

Upon completion of this Digital Advertising training course, trainees should be able to utilise marketing mix frameworks to:

  • Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
  • Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.



Price
Course Fee Payable
Original Fee Before GST With GST (9%)
Course Fee $900.00 $981.00
Individual Pricing (Fee payable to Training Provider) Before GST With GST (9%)
SCTP >=21 years old $270.00 $294.30
SCTP >=40 years old $90.00 $98.10
Corporate Pricing (Fee payable to Training Provider)
Non-SME Before GST With GST (9%)
CET Non-SME >=40 years old $90.00 $98.10
CET Non-SME $270.00 $294.30
SME Before GST With GST (9%)
CET SME $90.00 $98.10

Please note that prices are subject to change.
Back to Catalogue →
Next Available Schedules
Available Seats:
Course Name:
Category:
Delivered By:
Trainer:
Venue:
Language:
Session Dates:
Registration Date:
From To