WSQ Digital Advertising
TGS-2023020891
Course Overview
In today’s world, digital advertising has become an essential part of any successful marketing strategy. With the rise of social media and other online platforms, businesses are shifting their advertising budgets from traditional media to digital channels. In Singapore, ad spending in digital advertising is forecasted to increase continuously between 2023 and 2027 by a total of USD 597.7 million.
The WSQ Digital Advertising course is designed to equip trainees with a practical understanding of the various aspects of digital advertising, including conducting media plan activities within allocated budgets and timelines.
Trainees will learn how to create effective digital advertising campaigns, optimise them for maximum performance, and measure their success using various tools and metrics.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Digital Advertising Fundamentals and Channels
- Definition and significance of digital advertising in the modern marketing landscape
- Forms of Media Channels for Brand and Marketing Activities
- Types of Media and Their Impact and Coverage
- Trends in Media Usage in Digital Advertising
- Methods to Integrate Various Media Platforms
Module 2: Digital Advertising Strategy and Planning
Framework for Digital Advertising Strategy and Planning
- Stage 1: Campaign Definition
- Stage 2: Strategy Development
- Stage 3: Budgeting and Planning
- Stage 4: Campaign Execution
- Stage 5: Performance Monitoring and Optimisation
- Stage 6: Evaluation and Reporting
Hands-on Project-based Assignment
- At the end of the module, trainees should be able to formulate and execute a digital advertising strategy.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3004-1.1 Media Strategy Development
Course Learning Outcome
Upon completion of this Digital Advertising training course, trainees should be able to utilise marketing mix frameworks to:
- Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
- Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.
Pre-requisites
To enrol in this digital advertising course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $900.00 | $981.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $90.00 | $114.30 |
| SCTP >=21 years old | $270.00 | $294.30 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $90.00 | $114.30 |
| CET Non-SME | $270.00 | $294.30 |
| SME | Before GST | With GST (9%) |
| CET SME | $90.00 | $114.30 |
Full Course Fee: $981 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $24.30.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $270 = $24.30.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $114.30 (with 9% GST).
Please note that prices are subjected to change.
Please note that prices are subjected to change.