WSQ Social Media Marketing
TGS-2023020685
Course Overview
In our society, social media has become a part of our daily lives. The likes of Facebook, Instagram, and TikTok are now tied to a person’s social life, causing the time spent on digital platforms to increase. How, then, can brands use this in their favour?
The WSQ Social Media Marketing course targets digital marketing professionals to enhance the individual’s fundamental knowledge and practical skills necessary to navigate the dynamic landscape of social media marketing effectively.
This social media marketing training has five learning units sequenced from the concept of social media marketing in digital marketing (e.g., key features of each social network like Facebook, Instagram, LinkedIn, TikTok, and YouTube) to crafting and implementing a social media strategy.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Concept of Social Media in Digital Marketing
- Definition and Significance in Modern Marketing
- Overview of Social Media Platforms
- Audience Segmentation and Targeting
Module 2: Planning & Development of a Social Media Strategy
- Introduction to Social Media Strategy
- Defining Objectives
- Target Audience Identification
- Competitive Analysis
- Social Media Platform Selection
- Content Strategy
Module 3: Implementation of a Social Media Strategy
- Content Scheduling and Posting
- Audience Engagement
- Community Management
- Use of Social Media Tools
- Brand Consistency
- Adherence to Platform Guidelines
Module 4: Evaluation of a Social Media Strategy
- Introduction to Evaluation in Social Media
- Defining Success Metrics
- Analytical Tools and Techniques
- Measuring Engagement
- ROI Measurement
- Analysing Content Performance
- Audience Analysis
- Competitive Benchmarking
- Ad Campaign Evaluation
Module 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
- Understanding Social Media Crises
- Types and Nature of Complaints
- Conflict Resolution Techniques
Hands-on Project-based Assignment
- At the end of the module, trainees should be able to formulate and execute a social media marketing strategy.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Social Media Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3003-1.1 Media Platforms Management
Course Learning Outcome
Upon completion of this social media marketing training course, trainees should be able to utilise marketing mix frameworks to:
- Choose the appropriate combination of social media channels for a company to -interact with distinctly identified audiences in order to attain specific marketing goals.
- Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
- Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
- Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
- Categorise and identify the severity of complaints, including responding to different types of complaints.
Pre-requisites
To enrol in this social media marketing course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $900.00 | $981.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $90.00 | $114.30 |
| SCTP >=21 years old | $270.00 | $294.30 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $90.00 | $114.30 |
| CET Non-SME | $270.00 | $294.30 |
| SME | Before GST | With GST (9%) |
| CET SME | $90.00 | $114.30 |
Full Course Fee: $981 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $24.30.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $270 = $24.30.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $114.30 (with 9% GST).
Please note that prices are subjected to change.
Please note that prices are subjected to change.