WSQ Social Media Marketing

TGS-2023020685

Course Overview

In our society, social media has become a part of our daily lives. The likes of Facebook, Instagram, and TikTok are now tied to a person’s social life, causing the time spent on digital platforms to increase. How, then, can brands use this in their favour?

The WSQ Social Media Marketing course targets digital marketing professionals to enhance the individual’s fundamental knowledge and practical skills necessary to navigate the dynamic landscape of social media marketing effectively.

This social media marketing training has five learning units sequenced from the concept of social media marketing in digital marketing (e.g., key features of each social network like Facebook, Instagram, LinkedIn, TikTok, and YouTube) to crafting and implementing a social media strategy.


Mode of Assessment

Practical Assessment – Individual Project

e-Written Assessment – Case Study with questions


Who Should Attend

This Social Media Marketing certification course is suitable for beginners that has no prior experience and who are new to social media marketing. This may include entrepreneurs, business owners, and any individual in Singapore looking to leverage social media for awareness, growth, and driving sales.


Course Duration

2 days


Total Training Duration (Hour)

17 hours


Course Outline

Module 1: Concept of Social Media in Digital Marketing

  • Definition and Significance in Modern Marketing
  • Overview of Social Media Platforms
  • Audience Segmentation and Targeting

Module 2: Planning & Development of a Social Media Strategy

  • Introduction to Social Media Strategy
  • Defining Objectives
  • Target Audience Identification
  • Competitive Analysis
  • Social Media Platform Selection
  • Content Strategy

Module 3: Implementation of a Social Media Strategy

  • Content Scheduling and Posting
  • Audience Engagement
  • Community Management
  • Use of Social Media Tools
  • Brand Consistency
  • Adherence to Platform Guidelines

Module 4: Evaluation of a Social Media Strategy

  • Introduction to Evaluation in Social Media
  • Defining Success Metrics
  • Analytical Tools and Techniques
  • Measuring Engagement
  • ROI Measurement
  • Analysing Content Performance
  • Audience Analysis
  • Competitive Benchmarking
  • Ad Campaign Evaluation

Module 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media

  • Understanding Social Media Crises
  • Types and Nature of Complaints
  • Conflict Resolution Techniques

Hands-on Project-based Assignment

At the end of the module, trainees should be able to formulate and execute a social media marketing strategy.


Certification Obtained and Conferred by

Upon successful completion of the WSQ Social Media Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3003-1.1 Media Platforms Management


Course Learning Outcome

Upon completion of this social media marketing training course, trainees should be able to utilise marketing mix frameworks to:

  • Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
  • Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
  • Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
  • Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
  • Categorise and identify the severity of complaints, including responding to different types of complaints.



Price
Course Fee Payable
Original Fee Before GST With GST (9%)
Course Fee $900.00 $981.00
Individual Pricing (Fee payable to Training Provider) Before GST With GST (9%)
SCTP >=40 years old $90.00 $98.10
SCTP >=21 years old $270.00 $294.30
Corporate Pricing (Fee payable to Training Provider)
Non-SME Before GST With GST (9%)
CET Non-SME >=40 years old $90.00 $98.10
CET Non-SME $270.00 $294.30
SME Before GST With GST (9%)
CET SME $90.00 $98.10

For those eligible for SSG funding, the GST payable is $24.30.

GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $270 = $24.30.

For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $114.30 (with 9% GST).

Please note that prices are subjected to change.

Please note that prices are subjected to change.
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