WSQ Search Engine Optimisation
TGS-2023020892
Course Overview
Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation is crucial to make your brand more Googleable so customers can easily find you when searching online.
This hands-on 2-Day WSQ Search Engine Optimisation (SEO) training course in Singapore provides a comprehensive overview of SEO, which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).
It will focus on SEO’s technical and creative aspects, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns and the factors influencing keyword rankings and SEO-related KPIs and metrics.
By the end of this SEO course, trainees will not only understand the basics of how to do SEO but be able to implement SEO techniques to improve a website’s ranking and visibility on Google.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Introduction to SEO and SEM
- Advantages & Disadvantages of SEO
- Advantages & Disadvantages of SEM
- Search Marketing Tools
- Aligning SEO and SEM with Marketing Objectives
Module 2: Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Introduction to On-Page SEO
- Keyword Research Strategies
- On-Page SEO Optimisation Techniques
- Curating Content Curation
- Content Marketing Calendar
Module 3: Link Building (Off-Page SEO)
- Introduction to Link Building
- Content Marketing for Link Building
- Link Building Quality
- Types of Backlinks and Link Building Strategies
- Effective Link Building Outreach
- Measuring Link Building Success
Module 4: SEO Analytics
- Importance of SEO Analytics
- Choose the Right SEO Metrics
- Measure SEO Performance and Performance
- Integrate Search Console with Google Analytics 4
Hands-on Project-based Assignment
- At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Learning Outcome
Upon completion of this SEO certification course, trainees should be able to utilise marketing mix frameworks to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Pre-requisites
To enrol in this SEO course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $900.00 | $981.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $90.00 | $114.30 |
| SCTP >=21 years old | $270.00 | $294.30 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $90.00 | $114.30 |
| CET Non-SME | $270.00 | $294.30 |
| SME | Before GST | With GST (9%) |
| CET SME | $90.00 | $114.30 |
Full Course Fee: $981 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $24.30.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $270 = $24.30.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $114.30 (with 9% GST).
Please note that prices are subjected to change.
Please note that prices are subjected to change.