WSQ Search Engine Optimisation

TGS-2023020892

Course Overview

Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation is crucial to make your brand more Googleable so customers can easily find you when searching online.

This hands-on 2-Day WSQ Search Engine Optimisation (SEO) training course in Singapore provides a comprehensive overview of SEO, which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).

It will focus on SEO’s technical and creative aspects, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns and the factors influencing keyword rankings and SEO-related KPIs and metrics.

By the end of this SEO course, trainees will not only understand the basics of how to do SEO but be able to implement SEO techniques to improve a website’s ranking and visibility on Google. 


Mode of Assessment

Practical Assessment – Individual Project

e-Written Assessment – Case Study with questions


Who Should Attend

This basic SEO training course is perfect for individuals with no prior knowledge of SEO and who are new to digital marketing. It is also ideal for marketers, web developers, content creators, and marketing managers who want to refresh their knowledge in SEO. This course provides practical skills and techniques to optimise content and web pages, start SEO initiatives, and supervise SEO service providers.


Course Duration

2 days


Total Training Duration (Hour)

19 hours


Course Outline

Module 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)

  • Introduction to SEO and SEM
  • Advantages & Disadvantages of SEO
  • Advantages & Disadvantages of SEM
  • Search Marketing Tools
  • Aligning SEO and SEM with Marketing Objectives

Module 2: Keyword Research & On-Page SEO

  • Introduction to Keyword Research
  • Introduction to On-Page SEO
  • Keyword Research Strategies
  • On-Page SEO Optimisation Techniques
  • Curating Content Curation
  • Content Marketing Calendar

Module 3: Link Building (Off-Page SEO)

  • Introduction to Link Building
  • Content Marketing for Link Building
  • Link Building Quality
  • Types of Backlinks and Link Building Strategies
  • Effective Link Building Outreach
  • Measuring Link Building Success

Module 4: SEO Analytics

  • Importance of SEO Analytics
  • Choose the Right SEO Metrics
  • Measure SEO Performance and Performance
  • Integrate Search Console with Google Analytics 4

Hands-on Project-based Assignment

At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.


Certification Obtained and Conferred by

Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing


Course Learning Outcome

Upon completion of this SEO certification course, trainees should be able to utilise marketing mix frameworks to:

  • Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
  • Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
  • Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
  • Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.



Price
Course Fee Payable
Original Fee Before GST With GST (9%)
Course Fee $900.00 $981.00
Individual Pricing (Fee payable to Training Provider) Before GST With GST (9%)
SCTP >=40 years old $90.00 $98.10
SCTP >=21 years old $270.00 $294.30
Corporate Pricing (Fee payable to Training Provider)
Non-SME Before GST With GST (9%)
CET Non-SME >=40 years old $90.00 $98.10
CET Non-SME $270.00 $294.30
SME Before GST With GST (9%)
CET SME $90.00 $98.10

Please note that prices are subject to change.
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