WSQ Digital Marketing Analytics (Google Analytics)

TGS-2023020895

Course Overview

Data is crucial in this digitally-driven landscape. However, many businesses need help knowing how to interpret and gain insights from the data available. With the switch from Universal Analytics to Google Analytics 4, marketing teams must understand the platform and how to use this powerful tool to drive effective marketing decisions. 

The WSQ Digital Marketing Analytics (Google Analytics) training course targets digital marketers to develop crucial knowledge and skills to effectively use Google Analytics 4 (GA4) to measure and analyse the performance of digital marketing campaigns.

This Google Analytics certification course covers different analytics tools and techniques, and trainees will learn how to identify the appropriate tools and techniques to be utilised for different needs, including appraising the business outcomes variables on service and e-commerce websites and forecasting future demand on deployed digital marketing analytic tools.


Mode of Assessment

Practical Assessment – Individual Project

e-Written Assessment – Case Study with questions


Who Should Attend

This Google Analytics 4 course is suitable for beginners with no prior experience and who are new to digital analytics. This may include individuals in marketing roles, business owners, and digital agencies that are looking to learn the fundamentals of Google Analytics 4, the industry’s leading platform, to understand your website or app’s performance.

Please note that this course is not intended for experienced Google Analytics 4 practitioners with over a year of hands-on experience or individuals who have already passed the Google Analytics Exams.


Course Duration

2 days


Total Training Duration (Hour)

19 hours


Course Outline

Module 1: Introduction to Digital Marketing Analytics

  • Concept of Digital Marketing Analytics
  • Digital Marketing Analytics Framework

Module 2: Data sources in Digital Marketing

  • Data Source in Digital Marketing
  • Digital Marketing Analytics Tools and Techniques

Module 3: Using Google Analytics for Digital Marketing Analysis

  • Setting up Google Analytics
  • Basic Metrics in Google Analytics
  • Real-time Reporting
  • Key Indicators

Hands-on Project-based Assignment

At the end of the module, the trainees should be able to utilise Google Analytics 4 to gather data for analysis, including interpreting diverse digital and market data types.


Certification Obtained and Conferred by

Upon successful completion of the WSQ Digital Marketing Analytics (Google Analytics) course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3007-1.1 Market Research.


Course Learning Outcome

Upon completion of this Google Analytics certification course, trainees should be able to utilise marketing mix frameworks to:

  • Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using Google Analytics 4 insights.
  • Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
  • Utilise Google Analytics 4 to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.



Price
Course Fee Payable
Original Fee Before GST With GST (9%)
Course Fee $900.00 $981.00
Individual Pricing (Fee payable to Training Provider) Before GST With GST (9%)
SCTP >=40 years old $90.00 $98.10
SCTP >=21 years old $270.00 $294.30
Corporate Pricing (Fee payable to Training Provider)
Non-SME Before GST With GST (9%)
CET Non-SME >=40 years old $90.00 $98.10
CET Non-SME $270.00 $294.30
SME Before GST With GST (9%)
CET SME $90.00 $98.10

Please note that prices are subject to change.
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