WSQ Digital Marketing Analytics (Google Analytics)
TGS-2023020895
Course Overview
Data is crucial in this digitally-driven landscape. However, many businesses need help knowing how to interpret and gain insights from the data available. With the switch from Universal Analytics to Google Analytics 4, marketing teams must understand the platform and how to use this powerful tool to drive effective marketing decisions.
The WSQ Digital Marketing Analytics (Google Analytics) training course targets digital marketers to develop crucial knowledge and skills to effectively use Google Analytics 4 (GA4) to measure and analyse the performance of digital marketing campaigns.
This Google Analytics certification course covers different analytics tools and techniques, and trainees will learn how to identify the appropriate tools and techniques to be utilised for different needs, including appraising the business outcomes variables on service and e-commerce websites and forecasting future demand on deployed digital marketing analytic tools.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Introduction to Digital Marketing Analytics
- Concept of Digital Marketing Analytics
- Digital Marketing Analytics Framework
Module 2: Data sources in Digital Marketing
- Data Source in Digital Marketing
- Digital Marketing Analytics Tools and Techniques
Module 3: Using Google Analytics for Digital Marketing Analysis
- Setting up Google Analytics
- Basic Metrics in Google Analytics
- Real-time Reporting
- Key Indicators
Hands-on Project-based Assignment
- At the end of the module, the trainees should be able to utilise Google Analytics 4 to gather data for analysis, including interpreting diverse digital and market data types.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Digital Marketing Analytics (Google Analytics) course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3007-1.1 Market Research.
Course Learning Outcome
Upon completion of this Google Analytics certification course, trainees should be able to utilise marketing mix frameworks to:
- Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using Google Analytics 4 insights.
- Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
- Utilise Google Analytics 4 to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Pre-requisites
To enrol in this Google Analytics certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $900.00 | $981.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $90.00 | $114.30 |
| SCTP >=21 years old | $270.00 | $294.30 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $90.00 | $114.30 |
| CET Non-SME | $270.00 | $294.30 |
| SME | Before GST | With GST (9%) |
| CET SME | $90.00 | $114.30 |
Full Course Fee: $981 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $24.30.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $270 = $24.30.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $114.30 (with 9% GST).
Please note that prices are subjected to change.
Please note that prices are subjected to change.