Upon completion of this course, trainees should equip with the skills and knowledge to plan, implement, and measure successful digital marketing campaigns across a variety of platforms and channels, including:
● demonstrating a comprehensive understanding of the principles and practices of digital marketing essentials, including the various types of digital media and their applications in the marketing industry.
● creating and executing effective digital advertising campaigns using various platforms and techniques to reach targeted audiences and achieve marketing objectives.
● developing and implementing a successful social media marketing strategy that engages audiences, builds brand awareness, and drives traffic to websites.
● optimising website content and structure for search engine ranking, using proven techniques and tools for search engine optimisation (SEO).
● analysing website and campaign data using Google Analytics to gain insights into user behaviour, track performance, and measure return on investment (ROI).
Full time, 5 weeks
Part time, 9 weeks
85 hours
The Advanced Certificate in InfoComm Technology (Sales & Marketing - Digital Marketing) aims to equip the trainees with necessary skills and knowledge to plan, implement, and measure successful digital marketing campaigns across a variety of platforms and channels. It consists of five structured and progressive modules:
1. The Digital Marketing Essentials module has four learning units. It covers Introduction to Digital Marketing, Digital Marketing Funnels, Digital Marketing Strategies, and Digital Marketing Analytics & Optimisation of your marketing, which enable trainees to utilise marketing mix frameworks.
2. The Digital Advertising module has four learning units that allow trainees to identify and adopt various digital advertising channels to create effective campaigns that meet their marketing goals.
3. The Social Media Marketing module comprises six learning units that allow the trainees to learn progressively from the fundamentals of social media platforms (e.g., key features of each social network like Facebook, Instagram, LinkedIn, TikTok, and YouTube) to the step-by-step process of implementing a social media marketing campaign.
4. The Search Engine Optimisation module has four learning units that allow trainees to assess and propose suitable marketing channels and platforms to develop a marketing plan.
5. The Digital Marketing Analytics (Google Analytics) module aims to enhance the trainees’ abilities to develop crucial knowledge and skills to effectively use Google Analytics to measure and analyse the performance of digital marketing campaigns. It has seven learning units that cover different analytics tools and techniques, and trainees will learn how to identify the appropriate tools and techniques to be utilised for different needs, including appraising the business outcomes variables on service and e-commerce websites and forecasting future demand on deployed digital marketing analytic tools.
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $0.00 | $0.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $0.00 | $0.00 |
| SCTP >=21 years old | $0.00 | $0.00 |
Full Fee: $4251 (incl. 9% GST)
Please note that prices are subject to change.