WSQ Digital Content Creation
TGS-2023020897
Course Overview
“Content is King,” a term widely used in digital content creation, popularised by Bill Gates in 1996. Fast forward to today, it still remains the golden rule of the internet because content drives engagement, visibility, brand authority, audience value, social sharing, and conversion.
This 2-Day WSQ Digital Content Creation course is meticulously crafted to equip you with the essential skills needed to transform your creative concepts into standout content and bring your ideas to life.
This content creation training course offers a comprehensive learning experience through a blend of theory and hands-on projects. Learn how to create, strategise and manage digital content that resonates with your target audience, with emphasis on SEO and promotion through social media and email marketing.
You will also explore the latest trends and AI tools for both content and videos, gearing you up for this ever-evolving world of digital content creation.
If you’re ready to make a difference online, this course is exactly what you need.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Content Management Strategies & Content Management System
- Content Management Strategies Introduction
- Platforms To Put Up Your Content
- Brand (Tone, Style, Quality)
- Maintain A Unified & Consistent Standard For The Content
Module 2: Digital Content Strategy and Planning
- Digital Content Creation Foundation
- Define Content Goal/Objective
- Understand The Target Audience Of The Content
- What Type Of Content To Create For Your Target Audience
- Where To Publish Your Content
Module 3: Content Creation and Optimisation
- Generate Your Content Pieces, Titles & Topics
- Create Your Written Content
- Create Your Video Content
- Your Content Creation Calendar
Module 4: Advanced Techniques and Trends
- Trends
- AI For Written Content
- AI Tools For Videos
Assessment
- Written Assessment
- Individual Project Presentation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Digital Content Creation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5026-1.1 Content Management
Course Learning Outcome
Upon completion of this course, you will be able to:
- Transform an overall content management strategy into policies on web content creation and curation, breaking down the strategy into specific guidelines and rules that govern how content is created, curated, and managed on the web.
- Develop a web content strategy for an organisation, including defining target audiences, setting clear goals, planning content creation, and evaluating content management system options, considering cost, scalability, user-friendliness, and integration capabilities.
- Create and optimise various forms of digital content, including written, multimedia, and interactive content, adhering to best practices for search engine optimisation (SEO), user experience (UX) design, and accessibility to enhance the visibility, engagement, and effectiveness of web content for their target audience.
- Assess emerging tools and techniques, including applying them to enhance user engagement and adapt to evolving user behaviours in their content creation and management efforts.
Pre-requisites
To enrol in this digital content creation training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $988.00 | $1,076.92 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $296.40 | $323.08 |
| SCTP >=40 years old | $98.80 | $125.48 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $296.40 | $323.08 |
| CET Non-SME >=40 years old | $98.80 | $125.48 |
| SME | Before GST | With GST (9%) |
| CET SME | $98.80 | $125.48 |
Please note that prices are subjected to change.
