WSQ Copywriting and Content Writing
TGS-2023020898
Course Overview
We’re living in an era where authenticity and personalised content have a huge impact on how brands are perceived and influence consumer decisions. This holds true for consumers in Singapore, who value genuine connections and respond positively to content that resonates with their preferences and interests.
Our 2-Day WSQ Copywriting and Content Writing course is designed for aspiring writers and anyone looking to master the art of copywriting and content writing. You will be guided on how to use digital storytelling to craft customised content that connects with your audience in a way that feels genuine while achieving your brand’s goals.
This copywriting course covers creating digital storyboards, incorporating SEO in your copywriting, using multi-channel content strategies, ethics and more, ensuring that your content and writing will be impactful and inspire action.
By the end of this content writing training course, you will be equipped to conceptualise and create ideas that resonates with your audience while achieving your marketing objectives.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Contents – The Foundation to Digital Marketing
- What type of business is yours?
- Types of Contents
- Evolving Needs of Contents
Module 2: Principles of Digital Storytelling
- What is Digital Storytelling?
- Importance of Narrative in the Digital Space
- Emotion and Engagement: Key to Successful Storytelling
Module 3: Evolving Preference in Contents
- How have customer preferences changed over time?
- Current Trends in Contents Consumption
- The Importance of Understanding Your Audience
Module 4: Conceptualising Content Ideas
- Matching Contents to Marketing Goals
- Brainstorming Techniques
- Customer-centric Content Creation
Module 5: Identifying Content Requirements
- Assessing Current Content
- Understanding Gaps in Content Delivery
- Tailoring Content to Customer & Potential Customer Preferences
Module 6: The Digital Storyboard Process
- What is a Digital Storyboard
- Importance of Planning & Visualising Content
- Steps to Create an Effective Storyboard
- Creating a Digital board
Module 7: Parameters of Delivering Content
- Content Length and Format
- Time and Platform Considerations
- Clarity and Engagement
- Visual & Audio Aids
Module 8: Features of Marketing Content
- Must-have Elements in Marketing Content
- Differentiating between Content Type
- Value-driven Content vs Promotional Content
Module 9: Modes of Content Delivery
- Websites, Blogs and Articles
- Social Media Platforms
- Emails and Newsletters
- Videos and Podcast
Module 10: Mapping Digital Storyboard
- Aligning Storyboard with Content Strategy
- Visual Representations & Flow
- Consistency in Storytelling
Module 11: Frequency of Delivering Content
- Importance of Staying Relevant
- Balancing Quantity vs Quality
- Understanding Customer Content Consumption Habits
Module 12: Determine Content Types and Styles
- Different Content Goals
- Using the Right Tone & Voice
- Adapting to Platform – Specific Content Styles
Module 13: Modes and Processes for Distributing Contents
- Choosing the Right Channel
- Automated vs Manual Distribution
- Evaluating Content Performance & Feedback
Module 14: Guidelines for Content Strategy Execution
- Setting Clear Goals & KPIs
- Maintaining Brand Consistency
- Regular Review and Iteration
- KPIs
- Why Guidelines are Important?
Module 15: Concept of Copywriting and Content Writing in Digital Marketing
- Definition of Copywriting
- Definition of Content Writing
- The Goals and Functions of Copywriting
- The Goals and Functions of Content Writing
- Email Marketing: Newsletters and Promotional Emails
- Video Scripts and Podcast Scripts
- Ebooks and Whitepapers
- The Synergy of Copywriting and Content Writing
Module 16: SEO in Copywriting and Content Writing
Module 17: The Role of Content in SEO
Module 18: Ethical Considerations and Copywriting Law
Hands-On Project-Based Assessment
- Case Studies Written Assessment
- Individual Project Presentation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Copywriting and Content Writing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Strategy under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4004-1.1 Content Strategy
Course Learning Outcome
Upon completion of this course, you will be able to:
- Apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
- Create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives.
Pre-requisites
To enrol in this copywriting course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $988.00 | $1,076.92 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $98.80 | $107.69 |
| SCTP >=21 years old | $296.40 | $323.07 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $98.80 | $107.69 |
| CET Non-SME | $296.40 | $323.07 |
| SME | Before GST | With GST (9%) |
| CET SME | $98.80 | $107.69 |
Full Course Fee: $1,076.92 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $26.67.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $296.40 = $26.67.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $125.47 (with 9% GST).
