WSQ Google Ads
TGS-2023020899
Course Overview
Starting with only 350 advertisers, Google Ads today has become a massive platform used by millions of businesses worldwide. Many local Singapore businesses, from startups to established companies use Google Ads to reach their audience online, making it a significant part of their digital marketing strategy.
This 2-Day WSQ Google Ads course covers everything from the basics to the optimisation plan. You will learn how to utilise the different types of ads such as search and display ads (SEM & PPC), set up campaigns effectively, target specific audiences for your brand, and conduct keyword research to ensure maximum returns for your campaigns.
Besides that, you will learn budgeting, analysing key metrics and the latest optimisation techniques for your campaigns. To make sure you have a complete understanding of Google Ads, our hands-on project-based approach ensures practical skills in planning, executing, and optimising Google Ads campaigns.
This comprehensive Google ads training course is perfect for those looking to master the Google Ads platform for impactful digital marketing.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Introduction to Google ads and Strategic Planning
- Overview of the marketing mix and how Google ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Module 2: Google Ads Campaign Setup
- Google ads account structure
- Understanding the different advertising objectives
- Identifying and utilising the right bidding strategy for your goals
- Setting up different types of ads
- Selecting campaign, network, location and languages
- Effective audience targeting techniques
- Keyword research and matching
- Copywriting best practices
- Creative format options
- Defining a Budget
Module 3: Measuring a Google Ads Campaign
- Understanding key Google ads metrics
- Analysing ROI
- Comparing attribution models
- Conversion Path Analysis
Module 4: Testing & Optimisation
- Understanding the components of Quality Score
- Improving ad relevance, landing page experience, and ad performance
- Tips for creating high-converting landing pages
- A/B testing landing pages
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Google Ads course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4017-1.1 Marketing Campaign Management.
Course Learning Outcome
Upon completion of this course, you will be able to:
- Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
- Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
- Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
- Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
- Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Pre-requisites
To enrol in this WSQ Google Ads Course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $988.00 | $1,076.92 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $98.80 | $107.69 |
| SCTP >=21 years old | $296.40 | $323.07 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $98.80 | $107.69 |
| CET Non-SME | $296.40 | $323.07 |
| SME | Before GST | With GST (9%) |
| CET SME | $98.80 | $107.69 |
Full Course Fee: $1,076.92 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $26.67.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $296.40 = $26.67.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $125.47 (with 9% GST).
