WSQ Facebook and Instagram Marketing
TGS-2023020900
Course Overview
With billions of active users on Meta’s Facebook and Instagram platforms, both offer opportunities for businesses to connect with their target audience.
Whether you’re an entrepreneur, marketer, or aspiring social media influencer, being an expert in Facebook and Instagram marketing opens doors to endless possibilities in the realm of social media.
In this 2-Day Facebook and Instagram Marketing course, you will learn about marketing through these social platforms, including current trends and organic strategies that will increase your engagement. Develop your skills in creating and executing Facebook advertising campaigns, understand audience targeting, and master creative best practices for maximum returns on your ad spend.
This Facebook and Instagram course also covers crucial aspects like crisis communication and brand equity. Apply your learnings through hands-on projects which allow you to plan, launch, and evaluate Meta ad campaigns. This ensures you will takeaway actionable marketing strategies that you can apply to your real-life projects.
Mode of Assessment
Practical Assessment – Individual Project
e-Written Assessment – Case Study with questions
Who Should Attend
This Facebook and Instagram Marketing certification course is suitable for beginners with no prior experience and who are new to Facebook and Instagram marketing. This may include individuals in marketing roles, business owners, any individuals responsible for daily Facebook Marketing and Advertising operations or are looking to start marketing on Meta platforms.
Please note that this course is not intended for experienced practitioners of Meta platforms with over a year of hands-on experience.
Course Duration
2 days
Total Training Duration (Hour)
19 hours
Course Outline
Module 1: Meta (Facebook and Instagram) Marketing
- Meta Media Trends
- Meta Organic Marketing
Module 2: Meta Marketing Plan and Ads Campaign
- Building a Meta advertising plan
- Creating Meta ads campaign
- Components of a media engagement plan
Module 3: Launch and Evaluate Meta Ads Campaign
- Advertisement
- Audience Targeting
- Ads Setup
- Creative Best Practices
- Evaluation & Optimisation
Module 4: Crisis Communication Plan
- Brand Equity
- Crisis Communication Plan
- Crisis Communication Skills
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Facebook and Instagram Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-4003-1.1 Media Platforms Management
Course Learning Outcome
- Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
- Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
- Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
- Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $988.00 | $1,076.92 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $98.80 | $107.69 |
| SCTP >=21 years old | $296.40 | $323.07 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $98.80 | $107.69 |
| CET Non-SME | $296.40 | $323.07 |
| SME | Before GST | With GST (9%) |
| CET SME | $98.80 | $107.69 |
For those eligible for SSG funding, the GST payable is $26.67.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $296.40 = $26.67.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $125.47 (with 9% GST).
