WSQ Website & Landing Page Conversion Optimisation
TGS-2023020901
Course Overview
Optimising your websites and landing pages for conversions can be tricky but in today’s landscape, it is essential for driving conversions and maximising your marketing efforts. Especially where the competition is fierce and user attention spares are short in Singapore’s digital landscape.
In this WSQ Website and Landing Page Conversion Optimisation course, you’ll learn how to strategically design your website and refine your landing pages to guide users through the conversion funnel effectively.
From understanding consumer psychology to crafting persuasive messaging and optimising design elements, every aspect of the website conversion rate optimisation (CRO) process will be covered. This will equip you with the skills and knowledge needed to enhance user engagement, boost conversions and improve your online presence significantly.
With hands-on, project-based assignments, this conversion rate optimisation training course is designed for anyone who is looking to enhance their digital marketing expertise and improve the performance of their website and landing page.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Introduction to Conversion Optimisation
- Role of websites and landing pages in the marketing mix
- Overview of the conversion optimisation framework
- Setting goals for optimisation
Module 2: Consumer Psychology and the User Experience
- Identifying your target audience
- Review of psychological models and their role in website design
- The importance of Heuristic analysis
Module 3: Fundamentals of Design (UX/UI)
- Using wireframing tools
- Understanding core website design principles
- Navigation design
- Importance of CTA signposting
- Analysis of Core web vitals Media optimisation
- Ensuring accessibility
Module 4: Effective Content & Messaging
- Communicating the value proposition and USP
- Website content planning
- Developing persuasive copywriting skills
- Writing effective product copy
- Using social proof
- Compliance requirements (GDPR/CCPA/Cookies)
Module 5: Optimisation Tools
- Identifying optimisation opportunities with Google Analytics
- Utilising heat maps and click maps
- Using site session recordings
- Role of A/B testing
- SEO techniques
Module 6: Measurement and Reporting
- Tracking UX changes across a website and landing page
- Reporting on goals and KPIs
Assessment
- Written Assessment – Case Study
- Individual Project Presentation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Website and Landing Page Conversion Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in User Experience Design under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-DES-4007-1.2 User Experience Design
Course Learning Outcome
Upon completion of this course, you will be able to:
- Gain an understanding of the role that websites and landing pages play in the overall marketing mix, including the use of the conversion optimisation framework to gain a deeper analysis and then building out goals for improvement of website and landing page conversion rates.
- Acquire a deep understanding of the user journey and the critical skills for effective website flow analysis.
- Apply the significance of Heuristic analysis for evaluating interfaces highlighting common usage patterns and identifying areas for optimisation.
- Evaluate and reengineer a website or landing page layout, including improving its navigation, visual hierarchy, and mobile responsiveness to enhance user engagement and facilitate a smoother journey towards conversion goals.
- Craft compelling, targeted content strategies that effectively communicate the value proposition, incorporate persuasive copywriting techniques, and integrate social proof to increase the credibility and conversion potential of a website or landing page.
- Integrate ethical psychological triggers and ensure adherence to relevant privacy regulations within digital content, including creating a sense of urgency and trust that complies with legal standards to motivate user action and increase conversion rates effectively.
- Develop and implement a data-driven conversion rate optimisation strategy by utilising A/B testing, SEO best practices, and key performance indicators to systematically enhance website functionality and user experience and ultimately improve conversion rates.
- Assess and select relevant key performance indicators to measure the impact of optimisation techniques to ascertain if the goals have been reached.
- Set up reports to consistently track these metrics and understand how to use this data and develop marketing insights to improve website and landing page performance.
Pre-requisites
To enrol in this conversion rate optimisation training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $988.00 | $1,076.92 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $296.40 | $323.08 |
| SCTP >=40 years old | $98.80 | $125.48 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $296.40 | $323.08 |
| CET Non-SME >=40 years old | $98.80 | $125.48 |
| SME | Before GST | With GST (9%) |
| CET SME | $98.80 | $125.48 |
Please note that prices are subjected to change.
