WSQ Capstone Project (Digital Marketing Campaign) - (Classroom and Async e-learning)
TGS-2023020902
Course Overview
The Capstone Project involves crafting a comprehensive Digital Marketing Campaign portfolio for a partner enterprise, detailing a conversion-optimised landing page design, engaging content for both web and social platforms, targeted ad copy for search and display, and meticulously set up Google Ads and social media campaigns.
This includes conducting a SWOT analysis of competitor pages, creating compelling digital content, and evaluating the overall campaign effectiveness using conversion optimisation models, with a focus on aligning the campaign’s purpose, objectives, and execution with the partner enterprise’s specific requirements and goals.
Mode of Assessment
Practical Assessment – Individual Project
Oral Assessment – Oral Questioning
Course Duration
-
Total Training Duration (Hour)
17 Hours
Course Outline
Scope Digital Marketing Campaign
- Purpose of digital marketing communications campaign plan
- How to set digital marketing campaign objectives, goals, and KPIs
- Examples of various types of digital marketing objectives and SMART goals
- Overview of entire digital marketing campaign plan template
Create Landing Page
- How to conduct SWOT analysis across competitor websites and landing pages?
- Digital Marketing Analytics Tools and Techniques
Content Creation for Web & Social
- Examples of various types and formats of engaging content for web and social
- Tutorial and walkthrough of content creation using design tools like Canva.
Copywriting & Content Writing
- Best practises for Search Ads (Google Search & Display Ads)
- Best practises for Display Ads (Google Display Ads)
- Tutorial and walkthrough of how to produce an SEO-optimised blog article or lead magnet with the assistance of AI tools.
- How to avoid AI tool usage detection?
Google Ads
- Budget setting
- Scheduling ad campaigns
- Tutorial and walkthrough of setting up a Google Ads Search and Display campaign.
Facebook & Instagram Marketing
- Budget setting
- Scheduling ad campaigns
- Tutorial and walkthrough of setting up a Facebook and Instagram marketing campaign.
Website & Landing Page Conversion Optimisation
- Best practises & Heuristic principles of Conversion Rate Optimisation
Certification Obtained and Conferred by
Upon successful completion of the WSQ Capstone Project - Digital Marketing Campaign course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA), along with a Certificate of Attendance by @ASK Training.
Course Learning Outcome
Upon completion of this course, trainees should be able to develop and execute a digital marketing campaign, including:
- Scope the purpose and objectives of a digital marketing campaign in accordance with a company’s requirements.
- Conduct SWOT analysis on competitor landing pages and create a conversion-focused landing page that stands out from the competition.
- Create highly engaging content for web and social.
- Write an ad copy for search, display, and/or social.
- Produce an SEO-optimised blog article or lead magnet for content marketing.
- Set up a Google Ads Search and Display campaign to market a company’s products and services.
- Set up social media marketing campaigns to drive awareness and conversions for a company’s products and services.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $2,000.00 | $2,180.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $600.00 | $654.00 |
| SCTP >=40 years old | $200.00 | $254.00 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $600.00 | $654.00 |
| CET Non-SME >=40 years old | $200.00 | $254.00 |
| SME | Before GST | With GST (9%) |
| CET SME | $200.00 | $254.00 |
Please note that prices are subjected to change.
