WSQ Advanced Digital Marketing Strategy
TGS-2023020903
Course Overview
Building on foundational digital marketing concepts, the 2-day WSQ Advanced Digital Marketing Strategy course focuses on advanced strategies to maximise the impact of your digital marketing campaigns. Explore cutting-edge techniques and hands-on exercises by building on what you already know, then work on real-world case studies and teamwork activities to help you apply these concepts in practical ways.
This course fosters a collaborative learning environment that encourages creative thinking and critical analysis, empowering you to drive tangible business outcomes through digital channels. You’ll learn how to craft strategies that drive results and adapt to changes in the market, all while considering emerging trends and customer needs.
By the end, you’ll have the skills to create effective digital campaigns that make a real difference for your business or organisation.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Understanding and Researching the Digital Landscape
- Latest Digital Trends and Marketing Technology
- Research on Market and Digital Trends
- Audit of Competitor and Consumer Insights
Module 2: Strategy Development and Planning
- Digital Strategy Concepts
- Advanced Digital Marketing Strategy Development
- Individual Digital Marketing Channel Strategies
Module 3: Operational Assessment and Capability Building
- Audit of Current Digital and Technology Capabilities
- Digital Transformation Plan and Implementation Roadmap
- Marketing Automation and Technology Stack Implementation
Module 4: Alignment and Implementation
- Alignment of Product/Service Priorities with Digital Transformation
- Development of Team Capabilities and Organisational Structure
Hands-on Project-based Assignment
At the end of this course, the trainees should be able to apply advanced digital marketing strategies, from initial research to strategy development, operational assessment, and implementation plans.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Digital Marketing Strategy course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Strategy under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5008-1.1 Marketing Strategy
Course Learning Outcome
Upon completion of this course, trainees should be to:
- Analyse current and emerging digital marketing trends, technologies, and competitor strategies to identify potential opportunities and threats for the organisation’s product or service.
- Develop an integrated digital marketing strategy that effectively combines various channels and tactics, from awareness building to enhancing customer lifetime value, tailored to the organisation’s specific goals and target audience.
- Assess the organisation’s current digital marketing capabilities and infrastructure, identifying key areas for improvement and formulating a strategic plan to enhance digital competencies and technological resources.
- Create a digital transformation plan for implementation that aligns the organisation’s product or service offerings with market trends and customer preferences, including the internal communications of the marketing strategy.
Pre-requisites
To enrol in this advanced digital marketing strategy course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. It is recommended that you have a basic grasp of digital marketing or have previously completed our WSQ Digital Marketing Essentials course.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $305.10 | $332.56 |
| SCTP >=40 years old | $101.70 | $129.16 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $305.10 | $332.56 |
| CET Non-SME >=40 years old | $101.70 | $129.16 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $129.16 |
Please note that prices are subjected to change.
