WSQ Advanced Digital Content Marketing
TGS-2023020905
Course Overview
Over 90% of marketers consider content marketing to be an essential component of their overall marketing strategy. It’s also essential to sharpen your skills in content creation and distribution to stand out in today’s crowded digital landscape.
This 2-Day WSQ Advanced Digital Content Marketing course is perfect for experienced digital marketers looking to level up their skills in creating captivating content marketing strategies for online platforms. Dive into advanced topics like content strategy, creation, distribution, and optimisation, learning how to tailor your content for different digital channels.
Plus, you’ll learn how to use data to fine-tune your content marketing efforts for even better outcomes. By the end of this, you’ll emerge as an expert in data-driven decision-making, ensuring your content marketing efforts drive results and align with your business objectives.
Mode of Assessment
Practical Assessment – Individual Project
e-Written Assessment – Case Study with questions
Who Should Attend
This course is suitable for marketing professionals, copywriters, brand advocates, business development experts, public relations and communications specialists, senior management, entrepreneurs, and anyone interested in comprehending how content marketing can drive business growth.
Course Duration
2 days
Total Training Duration (Hour)
19 hours
Course Outline
Module 1: Advanced Digital Content Marketing
- The Main Essence of Digital Content Marketing
- Strategic Content Planning
- Your Buyer
Module 2: Content Development and Management
- Your Content Portfolio
- Written Content
- Graphical Content
- Video Content
- Legal and Ethical Considerations for Content
Module 3: Distribution and Promotion in Digital Content Marketing
- Advanced SEO Techniques for Digital Content
- Omni-Channel Content Distribution
- Content Syndication and Guest Posting
- Leveraging Social Media
- Email Marketing Automation
- Influencer and Affiliate Marketing
Module 4: Performance Analysis and Optimisation in Digital Content Marketing
- Advanced Analytics in Digital Content Marketing
- Conversion Rate Optimisation (CRO) for Digital Content
- ROI Measurement in Digital Content Marketing
- AI and Machine Learning in Content Analysis and Personalisation
- Marketing & Market Trends
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to create a content portfolio that aligns with the digital content marketing strategy.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Digital Content Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5004-1.1 Content Strategy
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $101.70 | $110.85 |
| SCTP >=21 years old | $305.10 | $332.55 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $101.70 | $110.85 |
| CET Non-SME | $305.10 | $332.55 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $110.85 |
For those eligible for SSG funding, the GST payable is $27.45.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $305.10 = $27.45.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $129.15 (with 9% GST).
