WSQ Advanced Social Media Management
TGS-2023020904
Course Overview
Social media management can feel overwhelming for marketers today, with things like algorithm changes, handling crises, and keeping your brand consistent across different platforms. Our 2-Day WSQ Advanced Social Media Management course is designed to enhance your skills in utilising advanced digital marketing models, processes, frameworks, and analytics tools.
Through this advanced social media training, learn how to plan, execute, and measure social media campaigns effectively, all while focusing on getting the best return on investment (ROI). You will have the opportunity to directly apply your newfound knowledge and skills to analyse, curate, execute, infer, navigate, and manage social media marketing strategies.
By the end of the course, you’ll be confident in establishing policies for social media use in your organisation and managing your social media presence to meet your business goals.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Strategic Planning and Policy Development
- Social Media Marketing vs Social Media Management
- Media Platform Management Strategies
- Components of Media Engagement Plans
- Organisational Policies and Procedures
- Strategic Planning and Media Plan Framework
Module 2: Content Creation and Audience Engagement
- Crafting Engaging Content and Audience Engagement Guidelines
- Techniques and Tools for Content Creation and Engagement
Module 3: Implementation and Resource Management
- Resource Management for Social Media Strategies
- Implementation of Social Media Strategies
Module 4: Monitoring, Analysis, and Continuous Improvement
- Metrics, Analytics, and Success Measurement
- Crisis Management Strategy
- Continuous Learning, Ethics, and Trends
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to develop an effective media engagement plan that encompasses audience engagement strategies, content guidelines, and crisis management for a hypothetical organisation.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Social Media Management course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5003-1.1 Media Platforms Management
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Formulate a comprehensive social media strategy that aligns with organisational goals, and establish clear policies and procedures for responsible and effective social media use within the organisation.
- Design and create compelling and engaging content tailored to the target audience while mastering tools and techniques to enhance audience interaction and content visibility across various social media platforms.
- Allocate and manage resources, including budget, human resources, and tools, to ensure the efficiency of the execution of the social media strategy while optimising costs and maximising return on investment.
- Analyse metrics and evaluate the success of social media activities, including formulating and executing crisis management strategies and continually adapting to industry trends while upholding ethical standards in social media practices.
Pre-requisites
To enrol in this advanced social media management certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
It is also recommended you have a basic grasp of social media or have previously completed our WSQ Social Media Marketing course.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $305.10 | $332.56 |
| SCTP >=40 years old | $101.70 | $129.16 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $305.10 | $332.56 |
| CET Non-SME >=40 years old | $101.70 | $129.16 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $129.16 |
Please note that prices are subjected to change.
