WSQ Advanced Digital Advertising
TGS-2023020909
Course Overview
The 2-day Advanced Digital Advertising course is designed specifically for those who already have a grasp of digital marketing basics and are eager to dive deeper into the advanced world of digital advertising. Explore the expansive landscape of digital advertising, covering essential channels like search engine advertising, social media advertising, programmatic advertising, and video advertising.
In this advanced training course, gain a comprehensive understanding of how to utilise each channel effectively to amplify your brand’s presence and reach your target audience. Our hands-on approach ensures that you not only grasp the theory but also gain practical experience in executing advanced digital advertising strategies across multiple channels.
At the end of this course, you’ll be equipped with the skills and confidence needed to assess campaign performance, craft compelling digital advertising campaigns that strategically align with your brand’s objectives, and effectively manage advertising operations.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Strategic Planning and Analysis
- Data-Driven Strategies
- Multi-Channel and Cross-Platform Advertising
- Search Engine Marketing (SEM) and Optimisation (SEO)
- Customer Journey Mapping
- Global Advertising and Cultural Considerations
- Emerging Technologies and Trends
Module 2: Creative and Brand Development
- Brand Building in the Digital Age
- Personalisation and Dynamic Content
- Creative Development and Design Thinking
- Video Advertising
Module 3: Operational Management and Execution
- Programmatic Advertising
- Social Media Advertising
- Managing Digital Advertising Operations
- Measuring and Analysing Campaign Performance
Module 4: Ethical, Legal, and Regulatory Considerations
- Privacy, Ethics, and Regulation
- Organisational Policies for Media Use
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to demonstrate proficiency in developing an advanced digital advertising strategy, covering all aspects from strategic planning and analysis to ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5004-1.1 Media Strategy Development
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Analyse and interpret complex data sets to develop comprehensive digital advertising strategies that effectively target key audiences across multiple channels and platforms.
- Create compelling and innovative digital advertising content that aligns with brand identity, engages diverse audiences, and leverages multimedia formats, particularly video, to enhance brand storytelling and emotional connection.
- Manage and execute digital advertising campaigns, utilising programmatic advertising tools and social media platforms, while continuously monitoring and optimising campaign performance based on key performance indicators (KPIs).
- Navigate and comply with evolving digital advertising regulations and ethical standards, ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Pre-requisites
To enrol in this advanced digital advertising training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
It is recommended that you have a basic grasp of digital advertising or have previously completed our WSQ Digital Advertising course.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $305.10 | $332.56 |
| SCTP >=40 years old | $101.70 | $129.16 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $305.10 | $332.56 |
| CET Non-SME >=40 years old | $101.70 | $129.16 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $129.16 |
Please note that prices are subjected to change.
