WSQ Advanced Search Engine Optimisation
TGS-2023020908
Course Overview
Achieving high search engine rankings is crucial for driving website traffic and reaching your target audience effectively. As a seasoned digital marketer, it’s important to keep yourself skilled with advanced SEO skills and techniques to stay ahead.
The 2-Day WSQ Advanced Search Engine Optimisation (SEO) course is designed to provide you with a comprehensive understanding of the technical and analytical aspects of SEO. Go in-depth into advanced techniques and tools used to increase website traffic and improve search engine rankings.
From keyword research and analysis to utilising advanced SEO tools for website audits, you’ll gain the skills needed to develop actionable strategies for optimising your online presence. By the end of this advanced SEO training course, you’ll be equipped with the knowledge and practical experience to implement advanced SEO strategies effectively.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Integrated Marketing
- Introduction to Integrated Marking
- Promotion Mix
- Integrated marketing planning
- Digital media & channels
- Building a buyer Persona for your Channels
- Buyer Decision Journey
- Keywords and buying intend
Module 2: Integrated Marketing Content
- Content Type
- Content Format
- POEM: Paid, Owned, Earned Media
- Measuring POEM
Module 3: Search Engine Result Page – SERP
- Google Hummingbird Algorithm
- Google Algorithm Updates
- Google SERP trends
- Local SEO
- International SEO
- Mobile SEO (speed and core vitals)
- Video SEO
Module 4: Technical SEO Audit
- Why SEO audit
- Technical Audit
- Content Audit
- Link Profile Audit
- Google Search Console
- Non-index in GSC
- Core Web Vitals
Module 5: Content Optimisation Strategy
- Search Quality Rater guidelines
- E-A-T content ideas
- E-A-T content topics
- E-A-T content criteria
- E-A-T content internal linking
- Structured Data
Module 6: Link Building Strategy
- Discover Back-linkers with Search Terms
- Discover Back-linkers with Best of Post
- Discover Back-linker with shoulder niche
- Build Power-link Page
- Link Building Outreach Tactic 1: Co-hosting Collab
- Link Building Outreach Tactic 2: Promote & Promote
- Link Building Outreach Tactic 3: Follow & Share
- Link Building Outreach Tactic 4: DFY Reciprocity
Module 7: Managing SEO Campaigns
- Working with internal stakeholders
- Managing external SEO vendors
- Establish measurement plan
- Roadmap for SEO optimisation
Module 8: Emerging Marketing Trends
- Generative AI
- Assisted Search (voice and sight)
- AR & VR marketing
- IoT
Hands-on Project-based Assignment
At the end of the course, the trainees should be able to apply techniques for SEO and utilise the types of SEO strategies that could increase brand awareness.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing
Course Learning Outcome
Upon completion of this course, trainees should be to:
- Differentiate the different channels in an integrated marketing communication.
- Organise appropriate IM channels to meet marketing objectives.
- Construct persona to be used for audience targeting.
- Use data to craft SEO work from SEM & SMM.
- Organise content and media to meet business goals.
- Describe the Google search algorithm and the various updates, including explaining how the different types of SEO work in an integrated marketing plan.
- Conduct detailed technical SEO audits, including interpreting the impact of a technical audit for SEO.
- Create high-quality content using E-A-T content for search engines and use internal linking to improve SERP ranking.
- Analyse link-building opportunities and acquire links to a designated website, including utilising search operators to locate specific link targets.
- Prepare an optimisation strategy and setup GA4 performance tracking to track SEO KPIs.
- Evaluate the impact of emerging trends and technology on integrated marketing.
Pre-requisites
To enrol in this advanced SEO training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Before enrolling in this advanced program, participants should have a solid grasp of how search engines function or have previously completed our WSQ Search Engine Optimization course.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $101.70 | $110.85 |
| SCTP >=21 years old | $305.10 | $332.55 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $101.70 | $110.85 |
| CET Non-SME | $305.10 | $332.55 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $110.85 |
Full Course Fee: $1,108.53 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $27.45.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $305.10 = $27.45.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $129.15 (with 9% GST).
