WSQ Advanced Digital Marketing Analytics (Google Analytics)
TGS-2023020906
Course Overview
Google Analytics 4 is a powerful tool for digital marketers, particularly for making data-driven decisions in marketing. Unlike traditional methods, it excels at capturing the complex web of consumer interactions across various channels, unlocking new opportunities for marketing optimisation.
Our 2-Day WSQ Advanced Digital Marketing Analytics (Google Analytics) course is meticulously crafted for digital marketers hungry for advanced knowledge and skills in harnessing Google Analytics to its full potential. Explore the depths of data collection, tracking, reporting, and analysis.
Learn how to manage market research and analytics projects, setting up clear rules for collecting, combining, and analysing data. By the end of this GA4 training course, you’ll be confident in using Google Analytics to guide your marketing decisions and improve your campaigns.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Analytics Setup and Event Tracking
- Getting You Ready
- GA4 Account Setup
- Configure GA4 Tag
- Data Collection & Privacy
- Tracking Events
- Conversion Event Tracking
- Debugging Events
Module 2: User Behaviour Analysis & Reporting
- Attribution Model
- Working With Pre-defined Reports
- Types of Visitors
- Manage Unwanted Traffic
- Landing Page Report
- E-commerce Tracking
- Building Audience
- Getting more from Pre-defined Reports
Module 3: Advanced Analytics Techniques & Integration
- Customised Pre-defined Reports
- GA4 Report Library
- Resolving Data in Unassigned Channel
- Customised a Chanel Group for UTM Traffic
- Google Search Console – GSC
- Google Ads
- Importing Data into GA4
- Integrating CRM to GA4
Module 4: Advanced Reporting & Optimisation
- Using Explore Reports
- Creating Segments
- Building a Dashboard
- Designing an Optimisation Strategy
Hands-on Project-based Assignment
At the end of this course, the trainees should be able to utilise Google Analytics 4 to gather data for user behaviour analysis, including applying advanced techniques for reporting and optimisation.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4007-1.2 Market Research
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Implement custom events to track specific user interactions, user engagement measurement on their website per privacy regulations.
- Utilise the right e-commerce tracking dimension and set up conversion goals and funnels to gain insights into the conversion process on their website.
- Harness Google Analytics for data-driven decision-making, including custom pre-defined reports for deeper insights to traffic and user acquisition, content engagement to optimise website performance and marketing strategies.
- Use secondary dimension and segmentation to derive meaningful insights from Google Analytics.
- Apply advanced reporting techniques and strategies for optimising website performance and marketing efforts based on data-driven insights.
Pre-requisites
To enrol in this advanced Google Analytics certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Before enrolling in this advanced program, participants should have a foundational understanding of Google Analytics 4 platform and concepts, or have previously taken our WSQ Digital Marketing Analytics (Google Analytics) course.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,017.00 | $1,108.53 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=40 years old | $101.70 | $110.85 |
| SCTP >=21 years old | $305.10 | $332.55 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME >=40 years old | $101.70 | $110.85 |
| CET Non-SME | $305.10 | $332.55 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.70 | $110.85 |
Full Course Fee: $1,108.53 (inclusive 9% GST)
For those eligible for SSG funding, the GST payable is $27.45.
GST is based on 30% of the course fee (in accordance to IRAS). The GST amount is 9% x $305.10 = $27.45.
For SG citizens and SMEs (the pricing in the table is incorrect), the course fee payable after funding is $129.15 (with 9% GST).
