WSQ Email Marketing
TGS-2023020907
Course Overview
Email marketing remains a cornerstone of digital marketing strategies, offering a direct and personalised way to connect with audiences, nurture relationships, and drive conversions.
Our 2-Day WSQ Email Marketing course breaks down the complexities of email marketing strategies and tactics, ensuring you grasp the fundamentals and gain practical insights. Through a blend of easy-to-understand theory and hands-on exercises, you’ll learn how to develop and execute email campaigns that are hard to miss, boost conversions, and yield impressive ROI.
From building your email lists to segmenting your audience and automating processes, we’ll cover it all. By the end of the email marketing training, you’ll gain the ability to utilise email marketing effectively, synergise your marketing campaigns, and drive results for your business.
Course Duration
2 Days
Total Training Duration (Hour)
19 Hours
Course Outline
Module 1: Email Marketing Foundational Knowledge and Strategy
- Email Marketing Introduction
- Your Business Objectives & Goals
- Segment Your Email List
- Email Deliverability Factors
- Regulations
Module 2: Email Content Creation, Design, and Personalisation
- Writing Compelling Email Copy
- Welcome Email
- Promotional Email
- Follow-Up Email
- Other Advanced Email Tools
Module 3: Implementation, Automation, and Integration of Email Marketing Systems
- Automated Email Drip Campaigns
- Tags In Email Marketing
Module 4: Testing, Analytics, Optimisation and Ethics
- A/B Split Test
- Key Email Marketing Metrics
- Email Marketing Ethics and Best Practices
Hands-on Project-based Assignment
At the end of this course, trainees should be able to develop a strategic email campaign for an organisation, including creating and designing creative email content, setting up a basic email marketing automation workflow, and evaluating the campaign’s performance.
Certification Obtained and Conferred by
Upon successful completion of the WSQ Email Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5017-1.1 Marketing Campaign Management
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Formulate a strategic email marketing plan aligned with organisational objectives, incorporating segmentation, list management, and compliance.
- Create engaging and personalised email content with responsive designs that captivate a diverse audience and drive engagement.
- Implement comprehensive email marketing automation systems and workflows that seamlessly integrate with other marketing channels to enhance campaign efficiency and effectiveness.
- Evaluate email marketing campaigns using advanced analytics to optimise performance and ensure adherence to ethical standards and best practices.
Pre-requisites
To enrol in this email marketing certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $1,014.00 | $1,105.26 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SCTP >=21 years old | $304.20 | $331.58 |
| SCTP >=40 years old | $101.40 | $128.78 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| Non-SME | Before GST | With GST (9%) |
| CET Non-SME | $304.20 | $331.58 |
| CET Non-SME >=40 years old | $101.40 | $128.78 |
| SME | Before GST | With GST (9%) |
| CET SME | $101.40 | $128.78 |
Please note that prices are subjected to change.
