Email marketing remains a cornerstone of digital marketing strategies, offering a direct and personalised way to connect with audiences, nurture relationships, and drive conversions.

Our 2-Day WSQ Email Marketing course breaks down the complexities of email marketing strategies and tactics, ensuring you grasp the fundamentals and gain practical insights. Through a blend of easy-to-understand theory and hands-on exercises, you’ll learn how to develop and execute email campaigns that are hard to miss, boost conversions, and yield impressive ROI.

From building your email lists to segmenting your audience and automating processes, we’ll cover it all. By the end of the email marketing training, you’ll gain the ability to utilise email marketing effectively, synergise your marketing campaigns, and drive results for your business.

Practical Assessment – Individual Project

e-Written Assessment – Case Study with questions

This Email Marketing course is suitable for beginners with no prior experience and who are new to Email Marketing. This may include Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who want to implement and integrate email marketing into their overall digital marketing strategies for improved results.

2 days

19 hours

Module 1: Email Marketing Foundational Knowledge and Strategy

• Email Marketing Introduction
• Your Business Objectives & Goals
• Segment Your Email List
• Email Deliverability Factors
• Regulations

Module 2: Email Content Creation, Design, and Personalisation

• Writing Compelling Email Copy
• Welcome Email
• Promotional Email
• Follow-Up Email
• Other Advanced Email Tools

Module 3: Implementation, Automation, and Integration of Email Marketing Systems

• Automated Email Drip Campaigns
• Tags In Email Marketing

Module 4: Testing, Analytics, Optimisation and Ethics

• A/B Split Test
• Key Email Marketing Metrics
• Email Marketing Ethics and Best Practices

Hands-on Project-based Assignment

At the end of this course, trainees should be able to develop a strategic email campaign for an organisation, including creating and designing creative email content, setting up a basic email marketing automation workflow, and evaluating the campaign’s performance.

Upon successful completion of the WSQ Email Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5017-1.1 Marketing Campaign Management