(SCTP) WSQ Specialist Diploma in InfoComm Technology (Sales & Marketing) (Classroom & Async e-learning)
TGS-2023038989
Course Overview
This advanced course, the Specialist Diploma in Digital Marketing, is designed to help you excel in the competitive digital landscape. It consists of eight specialised modules that cover various aspects of digital marketing.
You'll learn advanced strategies for digital marketing, digital advertising, social media management, content marketing, search engine optimisation, digital marketing analytics, and email marketing. The course culminates in a Capstone Project where you create a digital marketing strategic plan.
By completing this program, you'll not only gain expertise in advanced digital marketing but also develop skills for effective team management, making you a valuable asset to any organization, whether you're advancing your career or starting a new one.
Course Duration
16 Days
Total Training Duration (Hour)
150 Hours
Course Outline
Module 1: Advanced Digital Marketing Strategy
Learning Unit 1: Understanding and Researching the Digital Landscape
Learning Unit 2: Strategy Development and Planning
Learning Unit 3: Operational Assessment and Capability Building
Learning Unit 4: Alignment and Implementation
Module 2: Advanced Digital Advertising
Learning Unit 1: Strategic Planning and Analysis
Learning Unit 2: Creative and Brand Development
Learning Unit 3: Operational Management and Execution
Learning Unit 4: Ethical, Legal, and Regulatory Considerations
Module 3: Advanced Social Media Management
Learning Unit 1: Strategic Planning and Policy Development
Learning Unit 2: Content Creation and Audience Engagement
Learning Unit 3: Implementation and Resource Management
Learning Unit 4: Monitoring, Analysis, and Continuous Improvement
Module 4: Advanced Digital Content Marketing
Learning Unit 1: Advanced Digital Content Marketing
Learning Unit 2: Content Development and Management
Learning Unit 3: Distribution and Promotion in Digital Content Marketing
Learning Unit 4: Performance Analysis and Optimisation in Digital Content Marketing
Module 5: Advanced Search Engine Optimisation (SEO)
Learning Unit 1: Integrated Marketing
Learning Unit 2: Integrated Marketing Content
Learning Unit 3: Search Engine Result Page - SERP
Learning Unit 4: Technical SEO Audit
Learning Unit 5: Content Optimisation Strategy
Learning Unit 6: Link Building Strategy
Learning Unit 7: Managing SEO Campaigns
Learning Unit 8: Emerging Marketing Trends
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
Learning Unit 1: Analytics Setup and Event Tracking
Learning Unit 2: User Behaviour Analysis & Reporting
Learning Unit 3: Advanced Analytics Techniques & Integration
Learning Unit 4: Advanced Reporting & Optimisation
Module 7: Email Marketing
Learning Unit 1: Email Marketing: Foundational Knowledge and Strategy
Learning Unit 2: Email Content Creation, Design, and Personalisation
Learning Unit 3: Implementation, Automation, and Integration of Email Marketing Systems
Learning Unit 4: Testing, Analytics, Optimisation and Ethics
Module 8: Capstone Project (Digital Marketing Strategic Plan)
Develop and execute a comprehensive digital marketing strategic plan tailored to a company's needs using the skills and strategies learnt in all the 7 modules.
Certification Obtained and Conferred by
A SkillsFuture WSQ Specialist Diploma in InfoComm Technology (Sales and Marketing) and Specialist Diploma in InfoComm Technology (Sales and Marketing) by ASK Training will be awarded to candidates who have demonstrated competency in the programme.
Course Learning Outcome
Upon completion of this course, trainees should be able to:
- Develop an advanced digital marketing strategic plan and digital marketing transformation roadmap and manage a digital marketing team
- Manage digital ad operations and optimise digital marketing return on advertising spend (ROAS)
- Develop a social media management strategy and manage a social media team
- Build a content marketing strategy and manage a content team
- Perform advanced search engine optimisation and manage an SEO team
- Set up and analyse digital marketing performance reports
- Set up and manage email marketing campaigns
Pre-requisites
To enrol in this WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing) Programme, you should possess the following:
- WPLN Level 5; or
- WSQ Advanced Certificate in Digital Marketing; or
- Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field, including providing evidence of employment in their CVs); or
- Candidates with other qualifications will be considered on a case-by-case basis
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $0.00 | $0.00 |
Full Course Fee: $9936.44 (inclusive 9% GST)
Please note that prices are subjected to change.