This course comprehensively explores Generative AI (GenAI) in digital marketing, beginning with foundational concepts and advancing to practical applications. In the first learning unit, “Introduction to GenAI in Digital Marketing,” learners will understand the development, current applications, and strategic importance of GenAI in reshaping digital marketing. This unit will explore how GenAI enhances content creation and customer engagement.

The second unit, “Creative Idea Generation with GenAI,” focuses on applying foundational principles to generate and refine marketing designs using GenAI tools and evaluating the commercial viability and market impact of GenAI-driven concepts. In “Translating Ideas into Workable GenAI-Driven Concepts,” the third unit, learners will transform creative ideas into actionable marketing strategies, utilising GenAI for creating and optimising campaign variations through split testing.

The final unit, “Analysing Factors Influencing GenAI-Driven Design Solutions,” will guide learners in assessing audience reactions, ethical considerations, and the effectiveness of personalised strategies. This unit ensures that learners can responsibly evaluate their GenAI creations’ impact, integrating performance metrics and ethical implications.

By the end of the course, learners will have practical skills in employing GenAI for innovative, versatile, and ethical digital marketing strategies.

2 Days

16 Hours

Module 1: Introduction to GenAI in Digital Marketing

- Overview of GenAI and its Applications in Marketing

- Fundamental Design Principles in the Context of GenAI

Module 2: Creative Idea Generation with GenAI

- Techniques for Generating Creative Ideas with GenAI

- Developing Design Concepts with GenAI

- Evaluating GenAI-Driven Concepts for Commercial Potential

Module 3: Translating Ideas into Workable GenAI-Driven Concepts

- Using GenAI to Translate Creative Ideas into Workable Concepts

- Developing Variations of Marketing Concepts with GenAI for Split Testing

- Creating Personalised Marketing Concepts for Specific Target Audiences with GenAI

Module 4: Analysing Factors Influencing GenAI-Driven Design Solutions

- Understanding Factors Relating to Audience Interactions and Responses, including Ethical Considerations

- Using GenAI for Analysis and Comparison of Design Concepts

- Evaluating the Effectiveness and Ethical Implications of Personalised Marketing Strategies

Upon successful completion of the WSQ Generative AI for Digital Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA), along with a Certificate of Attendance by @ASK Training.