(16 hrs) Generative AI for Digital Marketing

TGS-2026064607

Course Overview

This course teaches you to use Generative AI tools — such as ChatGPT, Canva AI, and Gemini — as productivity accelerators across your digital marketing workflow. It is designed for marketing professionals, content creators, and business owners looking to work faster and smarter with AI.

You will learn prompt engineering to generate fit-for-purpose marketing copy, create AI-powered visuals aligned to campaign tone, and adapt content for platform-specific constraints across Instagram, LinkedIn, TikTok, email, and more. The course also covers the 4Ps marketing framework with GenAI support, multi-channel campaign planning, KPI tracking and performance analysis, and ethical AI use through the F.A.I.R. framework.

Building on foundational content strategy skills, this course focuses on how to leverage AI to execute marketing campaigns faster while maintaining quality, brand consistency, and ethical standards.

Mode of Assessment

Written Assessment

Course Duration

2 Days

Total Training Duration (Hour)

16-hour training course including a 2-hour assessment.

Course Outline

Learning Units

LU1 – GenAI in Context of Digital Marketing

What Is GenAI and Why It Matters in Marketing?
Aligning GenAI Use to Marketing Objectives
Differentiate Between GenAI Tools and Their Applications in Digital Marketing
Understanding the Limitations and Risks of GenAI in Digital Marketing
AI Ethics in Digital Marketing

LU2 – AI Copywriting Based on Campaign Needs

Copywriting
AI Copywriting
Prompting for Fit-for-Purpose Marketing Copy
Editing and Modifying AI-Generated Content
Choosing Suitable Platforms for Content

LU3 – Visuals with GenAI Tools

Understanding Visual Identity and Campaign Tone
Common GenAI Visual Tools & Applications
Visual Engagement Principles by Platform
Visual Feedback Loop: Refining Design Using Data

LU4 – AI for Campaign Strategy, Planning and Variation

Introduction to GenAI for Campaign Strategy
The 4Ps Framework & AI Use Cases
Prompting for the 4Ps – Sample Campaign Use
Understanding Platform Features & Audience Behaviour
Campaign Content Customisation Examples
Building a Channel Mix Strategy

LU5 – Cross-Channel Execution and Ethical Checks

Introduction – From Launch to Learning
KPI Essentials in Digital Marketing
Channel Mix Effectiveness Checklist
Tracking Tools and Dashboards
Using GenAI to Analyse Performance
Campaign Outcome Analysis Examples
Recommending Marketing Improvements
Digital Ethics in Campaign Performance

Certification Obtained and Conferred by

Upon successful completion of the (16 hrs) Generative AI for Digital Marketing course assessment, participants who have attended at least 75% of the course will receive a Certificate of Attendance by @ASK Training.

Course Objectives

By the end of this course, you should be able to:

Determine appropriate marketing objectives where GenAI improves channel productivity.
Differentiate between GenAI tools and their applications in digital marketing.
Analyse the risks and limitations of applying GenAI within a marketing mix.
Apply prompting techniques to produce fit-for-purpose marketing content.
Modify AI-generated content to align with platform constraints and audience needs.
Select suitable digital platforms for content distribution based on message type.
Construct GenAI-powered visuals aligned with campaign tone and layout principles.
Examine how visual design impacts user engagement across marketing platforms.
Develop a GenAI-assisted 4Ps marketing mix tailored to a specific offer.
Customise campaign content based on platform features and audience behaviour.
Recommend a marketing channel mix that meets defined campaign goals.
Apply KPI tracking tools to monitor campaign and channel performance.
Assess campaign outcomes using GenAI insights and digital metrics.
Propose improvements to marketing integration based on performance findings.

Pre-requisitess

Language:

Attained at least WPLN level 6 OR
Obtained Grade C6 for GCE O level English OR
Other equivalent qualifications

Academic:

Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
Candidates with other qualifications will be considered on a case-by-case basis OR
Mature candidates (≥ 30 years old) with 8 years of relevant working experience 
Participants need to have basic computer knowledge to navigate the Internet for research purposes.
Participants must also have a Gmail email address prior to the start of the course.

Price

	Course Fee Payable
Original Fee	Before GST	With GST (9%)
Course Fee	$900.00	$981.00
Individual Pricing (Fee payable to Training Provider)	Before GST	With GST (9%)
SCTP >=40 years old	$90.00	$114.30
SCTP >=21 years old	$270.00	$294.30
Corporate Pricing (Fee payable to Training Provider)
SME	Before GST	With GST (9%)
CET SME	$90.00	$114.30
Non-SME	Before GST	With GST (9%)
CET Non-SME >=40 years old	$90.00	$114.30
CET Non-SME	$270.00	$294.30